Search Engine Optimization
SEO, or Search Engine Optimization, is not a future consideration when designing a Web site. It is an integral part of the initial design. SEO is interwoven in every part of a Web site, so it must be seriously considered from the start. A good deal of optimization must be built into the site from the beginning, usually it is done at no extra cost. It's kind of like headlights on a car. At some point you need to see where you're going, so it should not be an option. Does your website have headlights and a gas gauge?
8-Point Evaluation of Your Web Site
We will evaluate your site and determine what steps are necessary for you to improve traffic or better your PageRank. Sometimes it's the simple things that can make a big difference.
SEO Evaluation includes:
- Evaluate Home Page Content
- Assess Inbound Links and Evaluate PageRank
- Check the Indexation of all Pages
- Review the Internal Linking Structure
- Appraise the Secondary Page Content
- Examine Keyword Choices
- Determine the Value of Meta Tags
- Evaluate URL Structure
Who Do You Want to Visit Your Website?
Small businesses are the most vibrant sector of the Web today.
If you run a small business, you are probably very careful with your budget and doing much of the
work yourself. This can be an advantage over larger firms
where teams of people must meet and discuss potential change.
If your business is going well your biggest challenge may be lack of
time. The good part of the story is that you get back what you
put into it, and if you can spend a little time, you can get some
real benefits.
Who do you want to visit your website? The best choice would be someone who is already looking for you. The majority of people who are looking for products or services no longer pick up the telephone book or search through ads in the paper. They go to their computer and Google it. Yahoo!, MSN or Ask are other popular alternatives, though Google now owns most of the market. Often, the first result they see is where they will look seriously for a solution to their problem.
Your goal should be to drive traffic to your site. Right? Maybe not. Unless your goal is increased revenue from raw advertising, you may draw a large number of visitors who never buy your product or service. What matters is getting visitors to help you reach your real goal, whether it be selling a product or service, gaining members, or whatever.
The issues related to site optimization are complex and becoming even more so. Your need for a good search engine ranking will determine how much online marketing effort is required.
We can help you find the answers.
