About Right Point Web

Right Point Web Design Studios serves the Greater Phoenix Metropolitan Area, and applies its prior consulting and project management experience with Fortune 500 Companies to address the needs of businesses large and small. We employ a website design approach that specializes in ease of navigation, well organized content, and custom graphic design to fit any budget. Tell us your needs and with the right point of view we can help you accomplish your goals.

Web development is not rocket science… sometimes it just seems harder. When a client decides they want to travel to Mars after the rocket has lifted off for Venus, adjustments can be time-consuming and expensive. Our approach to managing the design process keeps everyone pointed in the same direction.

“Get it right — Get the point.”

History

Right Point Web, LLC was begun in 2007 in an effort to address the need for effective communication in Web site design. There has been much discussion of what to do and what not to do with respect to developing a Web site, and those issues are important, but little has been written about effective communication on the Web.  In Web development there is a conflict between the textual subject matter that appeals to the visitor and the content of the site that charms those ubiquitous, spiders and robots that scan the HTML code for the keyword phases that will drive the page to the top of Mount Google.

Ignoring either of these issues can cause a site to be less effective than it would be otherwise.  Addressing both of these issues simultaneously can often subvert both.  To write engaging, effective textual content that can appeal to both the human visitor and the robot is not always a strong point of the customer, the web developer or even the archetypal content writer.  Search engine optimization often puts too much emphasis on the keywords to get you listed high in Google and not enough emphasis on the content that gets the message across once someone lands on your page.

The experience that Right Point Web brings to the table comes from years of work in corporate communications where the message needed to appeal to a variety of people in many different industries. We’d like to help you.

Personal Message to Customers:

Right Point Web does not pretend to be all things to all people.  Our aim is customer satisfaction though effective communication. Our consistent and reliable approach to Web design promises results that can improve the customer’s return on investment in a Web site.  Keeping up with the ever changing world of Web technology is an enormous task for a business and it will get more difficult in the future.  Right Point Web helps customers define realistic goals and measure performance so that expected results can be assured.

To retain customers, businesses must continually measure their site’s effectiveness. In our view, businesses that fail to see what draws consumers to a Web site and fail to make adjustments to solidify a loyal customer relationship, are more likely to fail in satisfying customers who expect good products and services from start to finish.

Understanding the needs of the client is the first step in a successful project.  Knowing how to do the job reliably and efficiently provides the basis for successful implementation, and caring about the result ties the entire process together with personal client relationships that foster teamwork and the sharing of ideas.
 
We at Right Point Web aspire to be a contributing factor in helping our clients get the most that the Web has to offer.

William F. Szczepanek

Bill Szczepanek is Founder and President of Right Point Web, LLC.  With a highly diverse background in the consulting and systems fields, his approach to Web development uses software development concepts that have been refined over the years. His understanding of engineering, systems design and business consulting are talents that foster exceptional Web development.

Before starting Right Point Web, LLC Bill Szczepanek was a consultant and systems development manager for the Communication Resource Center of Mercer Human Resources Consulting and subsequently was Vice President of Client Services for ADP – Automatic Data Processing, Inc.

Bill specializes in developing online content to market and sell products and services. He has lived in the Chicago and Phoenix areas and has worked with Fortune 500 companies across the United States. He is also a writer, consultant, and contributing editor of the Web inSite Journal, an online collection of articles related to Web Design that focus on customer needs.

"Web development is not rocket science… sometimes it just seems harder."